Hims & Hers vs Ro
Hims vs Ro compared on ED, hair loss, GLP-1 weight loss, pricing, insurance, and pharmacy. Ro is our pick on price and coverage help; here is the full breakdown.
Quick answer
Ro (4.4/5) is our overall pick over Hims & Hers (4.1/5), though the best choice depends on your insurance and needs.
Hims and Ro are the two giants of direct-to-consumer men's telehealth, and they overlap on the big three: erectile dysfunction, hair loss, and GLP-1 weight loss. Both run an online intake, prescribe through their own pharmacies, and ship to your door on a subscription. The real differences are the price of the core medications, how much extra you pay, and how broad each menu is.
We compared them on current pricing and models across each line, plus insurance, care model, and customer sentiment. Ro is our overall pick, mainly on cheaper core medications and hands-on insurance help, but Hims wins for breadth and for anyone who also wants mental health care in the same place. Neither placement is paid.
Side by side
| Hims & Hers | Ro | |
|---|---|---|
| Pricing model | Pay per treatment; weight-loss membership $39 first month, then $149/mo | Pay per treatment; weight-loss membership $39 first month, then $149/mo or $74/mo prepaid yearly |
| Verdict: Ro edges it: same monthly price, but a much cheaper annual option. | ||
| ED (standard generics) | Generic sildenafil from $22/mo | Generic sildenafil from $4/dose |
| Verdict: Ro wins clearly on the price of standard ED generics. | ||
| Hair loss | From $15/mo (oral finasteride $22/mo) | From $13/mo (oral finasteride $16/mo) |
| Verdict: Ro edges it on the lowest hair-loss pricing. | ||
| GLP-1 weight loss | Brand-name on the menu (Wegovy, Ozempic, Zepbound, Mounjaro, Foundayo); compounded only case by case | Brand-name only (Wegovy, Ozempic, Zepbound, Foundayo), plus insurance concierge |
| Verdict: Ro wins with hands-on insurance and prior-authorization support. | ||
| Mental health | Psychiatry and antidepressants from $49/mo | Not offered |
| Verdict: Hims wins; Ro does not offer mental health care. | ||
| Category breadth | Very broad (adds mental health, testosterone, skincare, labs) | Focused (weight, ED, hair, skincare, fertility testing) |
| Verdict: Hims wins clearly: it adds mental health, testosterone, and lab testing. | ||
| Insurance | Cash-pay only (HSA/FSA) | Membership is cash-pay; branded GLP-1 injections can be billed to insurance, with prior-authorization help |
| Verdict: Ro wins: it can use your insurance for a branded GLP-1. Hims cannot. | ||
| Pharmacy | In-house pharmacies plus partners | Integrated in-house Ro Pharmacy |
| Verdict: Tie: both now fulfill through their own pharmacies. | ||
| Care model | Async-first, messaging follow-up | Async-first, messaging, phone, or video follow-up |
| Verdict: Tie: both are questionnaire-first telehealth. | ||
| Public sentiment | Trustpilot about 2.9; billing and cancellation complaints; FTC and two states sued in July 2026 (allegations, denied by Hims) | Trustpilot about 3.9; cost and membership-fee complaints |
| Verdict: Ro wins, with a higher rating and no comparable regulatory action. | ||
Our verdict: Hims vs Ro
Ro is the better pick for most men who mainly want the core treatments. Its standard ED generics start around $4 a dose versus about $22 a month at Hims, its hair-loss pricing is a touch lower, and for GLP-1 weight loss it adds an insurance concierge and prior-authorization support that can cut the real cost of a branded medication. An integrated pharmacy and higher customer ratings round out a cleaner experience.
Hims is the better pick if you value breadth and brand. It covers more categories in one place, including psychiatry and antidepressant management, testosterone treatment, and at-home lab testing, none of which Ro offers. Ro sells only brand-name GLP-1s, and Hims now leads with brand-name drugs too, keeping compounded versions only for patients a provider decides need them. Both charge $39 for the first month of the weight-loss membership and $149 a month after that, though Ro drops to $74 a month if you prepay a year. Watch the upsells and auto-renewal terms on either platform, and cancel or adjust before the next cycle if a plan is not right for you.
Frequently asked questions
Is Hims or Ro better for weight loss?+
It is close. Both lead with brand-name GLP-1s such as Wegovy, Ozempic, and Zepbound, and both charge a separate membership ($39 the first month, then $149 a month). Ro edges it: it can bill your insurance for branded injections, its concierge handles prior authorization, and its membership drops to $74 a month on an annual plan.
Which is cheaper, Hims or Ro?+
For the core generics, Ro. Its standard ED sildenafil starts around $4 a dose versus about $22 a month at Hims, and its hair-loss plans start a little lower. Weight-loss membership pricing is the same month to month at both, $149 after a $39 first month, but Ro offers $74 a month on an annual plan.
Do Hims and Ro take insurance?+
Hims does not use insurance, though its medication fees are FSA and HSA eligible by reimbursement. Ro's membership is cash-pay, but Ro can bill your insurance for branded GLP-1 injections like Wegovy and Zepbound, and its concierge handles prior authorization. Neither uses insurance for ED or hair loss.
What does Hims offer that Ro does not?+
Breadth. Hims covers mental health (psychiatry medications from about $49 a month), testosterone treatment with enclomiphene, skincare, and at-home lab testing in one account. Ro focuses on weight loss, ED, hair, skincare, and fertility testing, and does not offer mental health care or testosterone therapy.
Are Hims and Ro legit?+
Yes. Both are established, licensed US telehealth companies with their own pharmacies, and Hims is publicly traded. Hims is also facing an FTC and state lawsuit filed in July 2026 over health-data sharing and billing. These are allegations, and Hims denies them. The common complaints are aggressive upsells and auto-renewal charges, so review the plan terms and cancel before the next cycle if a plan is not right for you.
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