Hims & Hers vs Ro
Hims vs Ro compared on ED, hair loss, GLP-1 weight loss, pricing, insurance, and pharmacy. Ro is our pick on price and coverage help; here is the full breakdown.
Quick answer
Ro (4.4/5) is our overall pick among Hims & Hers (4.1/5), Ro (4.4/5), though the best choice depends on your insurance and needs.
Hims and Ro are the two giants of direct-to-consumer men's telehealth, and they overlap on the big three: erectile dysfunction, hair loss, and GLP-1 weight loss. Both run an online intake, prescribe through their own pharmacies, and ship to your door on a subscription. The real differences are the price of the core medications, how much extra you pay, and how broad each menu is.
We compared them on current pricing and models across each line, plus insurance, care model, and customer sentiment. Ro is our overall pick, mainly on cheaper core medications and hands-on insurance help, but Hims wins for breadth and for anyone who also wants mental health care in the same place. Neither placement is paid.
Side by side
| Hims & Hers | Ro | |
|---|---|---|
| Pricing model | Pay per treatment; separate $149/mo weight-loss membership | Pay per treatment; separate $149/mo weight-loss membership |
| Verdict: Tie: both add a separate membership only for GLP-1 weight loss. | ||
| ED (standard generics) | Generic sildenafil from $22/mo | Generic sildenafil from $4/dose |
| Verdict: Ro wins clearly on the price of standard ED generics. | ||
| Hair loss | From $15/mo (oral finasteride $22/mo) | From $13/mo (oral finasteride $16/mo) |
| Verdict: Ro edges it on the lowest hair-loss pricing. | ||
| GLP-1 weight loss | Brand-name only (Wegovy, Zepbound) | Brand-name only, plus insurance concierge |
| Verdict: Ro wins with hands-on insurance and prior-authorization support. | ||
| Mental health | Psychiatry and antidepressants from $49/mo | Not offered |
| Verdict: Hims wins; Ro does not offer mental health care. | ||
| Category breadth | Very broad (adds mental health, skincare, labs) | Broad (ED, hair, weight, testosterone, primary care) |
| Verdict: Hims wins on the widest treatment menu. | ||
| Insurance | Cash-pay only (HSA/FSA) | Cash-pay, with a weight-loss insurance concierge |
| Verdict: Ro wins for help using insurance on a branded GLP-1. | ||
| Pharmacy | In-house pharmacies plus partners | Integrated in-house Ro Pharmacy |
| Verdict: Tie: both now fulfill through their own pharmacies. | ||
| Care model | Async-first, messaging follow-up | Async-first, messaging, phone, or video follow-up |
| Verdict: Tie: both are questionnaire-first telehealth. | ||
| Public sentiment | Mixed; upsell and auto-renewal complaints plus recent FDA and Novo Nordisk actions | Trustpilot about 3.7; layered weight-loss cost complaints |
| Verdict: Ro edges it, with fewer regulatory flags. | ||
Our verdict: Hims vs Ro
Ro is the better pick for most men who mainly want the core treatments. Its standard ED generics start around $4 a dose versus about $22 a month at Hims, its hair-loss pricing is a touch lower, and for GLP-1 weight loss it adds an insurance concierge and prior-authorization support that can cut the real cost of a branded medication. An integrated pharmacy and higher customer ratings round out a cleaner experience.
Hims is the better pick if you value breadth and brand. It covers more categories in one place, including psychiatry and antidepressant management that Ro does not offer, plus skincare and at-home labs. Both now sell only brand-name GLP-1s and both add a separate membership of about $149 a month for weight loss, so that is no longer a real difference. Watch the upsells and auto-renewal terms on either platform, and cancel or adjust before the next cycle if a plan is not right for you.
Frequently asked questions
Is Hims or Ro better for weight loss?+
It is close. Both now offer only brand-name GLP-1s such as Wegovy and Zepbound, and both add a separate membership of about $149 a month on top of the medication. Ro edges it because of its insurance concierge and prior-authorization support, which can lower what you actually pay for a branded GLP-1.
Which is cheaper, Hims or Ro?+
For the core generics, Ro. Its standard ED sildenafil starts around $4 a dose versus about $22 a month at Hims, and its hair-loss plans start a little lower. Weight-loss membership pricing is similar at both, around $149 a month plus medication.
Do Hims and Ro take insurance?+
Both are mainly cash-pay. Ro adds an insurance concierge and coverage checker for GLP-1 weight loss to help you use insurance on a branded medication, while Hims is cash-pay with HSA and FSA accepted. Neither bills insurance for ED or hair loss.
What does Hims offer that Ro does not?+
Breadth. Hims covers mental health with psychiatry and antidepressant management from about $49 a month, plus skincare and at-home lab testing, in one account. Ro focuses on ED, hair, weight loss, testosterone, and primary care and does not offer mental health care.
Are Hims and Ro legit?+
Yes. Both are established, licensed US telehealth companies with their own pharmacies, and Hims is publicly traded. The common complaints are aggressive upsells and auto-renewal charges, so review the plan terms and cancel before the next cycle if a plan is not right for you.
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